MQL vs SQL: How to Categorize B2B Sales Leads
In a perfect situation, all of your marketing qualified leads (MQLs) would seamlessly transition to sales qualified leads (SQLs). However, you're not likely to enjoy that kind of success without methods to qualify, score, and disqualify leads that will satisfy both marketers and salespeople. Your sales and marketing team should work together to develop a lead gathering and sales strategy. Let’s get started by looking at MQL vs SQL and how to categorize your leads the right way.