John Ferguson

BEST WAYS TO BOOST SALES AS A MANAGER

Know the Difference Between Coaching & Managing

In order to be a great leader you have to understand the difference between managing and coaching.  Every salesperson has, to some degree, a desire to succeed, productivity levels to achieve this success and the competencies to achieve goals.  But often times, sales managers confuse these terms at the peril of their forecast. Here’s a breakdown of the issues: