Marketing Qualified Lead Criteria: Defining MQLs That Sales Will Love
The abyss between sales and marketing grows wider when the sales department gets frustrated with...
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sales and marketing alignment
Is it time to replace the term sales and marketing alignment?
As a marketing professional who works closely with a sales team, selling to sales executives…...
Improving B2B Lead Generation with Marketing and Sales Alignment
According to Forrester Research, the companies who excel at B2B lead generation will produce 50%...