6 min read
8 Essential Metrics to Manage a High-Performing SDR Team
An elite sales development team is the engine that powers predictable revenue growth. SDRs generate qualified pipelines...
By: Koncert Marketing on Aug 29, 2023 3:00:00 PM
The role of inside sales has rapidly evolved in our digital age. Sales development representatives (SDRs) now face fierce competition to connect with prospects and move them through the sales funnel. However, inefficient manual dialing severely limits productivity.
A recent Salesforce study found that SDRs only spend 34% of their time actually selling. The rest goes into overhead tasks like data entry and dialing. This is where AI-powered dialers like Koncert come in. Koncert's predictive AI dialer is purpose-built to boost inside sales performance. Read on to see why Koncert is a total game changer for inside sales teams striving for sales growth and success.
The number one benefit of Koncert's AI dialer is more connections with prospects through automated outbound dialing and conversations. Koncert leverages AI dialers to dial through lists at a rapid rate. This saves huge amounts of time compared to manual dialing and redialing. SDRs no longer waste time dealing with ringless voicemails or wrong contacts.
Through Koncert Platform, reps see 3x more contacts per day with the AI dialer compared to manual efforts. For a team of 10 SDRs, that could equal over 20,000 additional prospects contacted per month. More connections directly drive more sales conversations, demos scheduled, and pipeline generated. Koncert's dialer also uses local presence routing to increase answer rates. Overall, the AI dialer delivers significantly higher contact and connection rates versus SDRs dialing solo.
Another huge benefit of Koncert's AI dialer is freeing up SDRs to focus on high-value selling activities. According to recent Salesforce research, SDRs spend just 34% of their time actually selling. The rest is eaten up by manual overhead like dialing, data entry, and leaving voicemails. Koncert's automated dialing eliminates hours wasted manually dialing and retrying out-of-service numbers.
Intelligent lead screening also minimizes time spent qualifying unfit prospects. Reps instantly get hot, sales-ready leads from the AI conversations. This enables SDRs to dedicate their time to moving qualified prospects down the funnel. Rather than cold calling and qualifying, they focus on discovery, demos, and closing. In a typical week, Koncert can save SDRs 15+ hours previously spent on low-value tasks. Those 15 hours can now be invested into more demos, meetings, and advancing deals.
SDRs see a 2x productivity lift using the Koncert AI dialer. One SDR can handle double the prospect volume and appointments compared to manual efforts. Greater productivity ultimately leads to more pipeline and revenue. Increased productivity also lowers cost per lead. Hiring additional SDRs is no longer required to scale outreach. Furthermore, Koncert enables new SDRs to ramp up 2-3x faster thanks to the platform handling lead generation. In summary, boosted productivity from Koncert’s AI drives greater pipeline velocity, lower costs, and faster ramp times for SDRs.
Koncert’s AI dialer consistently improves key sales metrics like connection rate, response rate, and lead conversion rate. On average, teams see a 3x gain in connected call rate using the auto-dialer versus manual dialing. This metric measures the percentage of total calls connected, rather than calls with no answer or voicemail. Higher connection rates mean more prospects reached.
Similarly, scheduling rates with prospects double from 10-15% to 30% with Koncert. The AI platform secures more meetings and demos through automated scheduling based on prospect responses. Sales reps then show up to scheduled appointments armed with background on the prospect from Koncert’s conversational lead gen.
Another metric boosted is lead to opportunity conversion rate, increasing 2x on average. Koncert’s lead scoring and qualification ensures SDRs engage more sales-ready prospects. Hot leads convert to pipeline opportunities at a higher rate thanks to better alignment between marketing and sales. Increased opportunity volume then propels higher deal conversion and sales revenue.
Another key advantage of Koncert is enhancing the experience for both prospects and reps. Cold calling is notoriously unpleasant for SDRs. Repeated rejection hurts morale over time. Koncert's AI eliminates the human grunt work of cold calling to protect rep morale and retention.
Koncert enables calling prospects at optimal times when buyers are available. The sales experience becomes more positive. Higher morale for SDRs and better experiences for prospects are invaluable yet overlooked benefits beyond the numbers.
The AI dialer also unlocks robust sales analytics and insights. Managers gain visibility into rep performance through call metrics and trends. Calls per rep, connection rate, conversation rate, and other KPIs are tracked. This enables optimizing campaigns and coaching reps based on data.
Conversation analytics provide feedback to improve reps’ demo and close rates. Transcripts and sentiment analysis reveal how reps position value propositions. Managers highlight areas for training like objection handling. Reps also receive playback to self-evaluate their discovery questions and presentation skills.
Moreover, lead scoring and nurturing features inform sales and marketing processes. Lead scores quantify real-time interest to double conversion rates. Customer analytics identify referral opportunities based on company size, industry, and tech stack. Sales and marketing alike gain data-driven direction on what's working and what needs tuning.
In summary, Koncert supplies a wealth of actionable analytics on sales performance, pipeline, and customers. The insights can be used to continually refine strategies and adopt best practices. Data visibility unlocks the full potential of sales teams.
Conclusion
Koncert's AI dialer is revolutionizing inside sales through automation, data, and human-like conversations. The solution overcomes the limitations of manual dialing to help SDR teams thrive. Based on real-world results, Koncert's predictive dialing and intelligent lead management provide multiple benefits.
For any inside sales team seeking more connections, better productivity, and ultimately sales growth, Koncert's AI-powered dialer is the cutting edge solution. The platform delivers across critical performance metrics to accelerate pipeline. Koncert allows SDRs to focus on selling rather than overhead. Overall, the AI dialer provides a huge competitive edge for inside sales organizations striving for sales excellence.
Sep 14, 2023 by Koncert Marketing
An elite sales development team is the engine that powers predictable revenue growth. SDRs generate qualified pipelines...
Sep 6, 2017 by admin
Arthur Miller's 1949 play ‘“Death of a Salesman” is about what happens when a salesman, Willy Loman, fails to accept...
Aug 6, 2020 by Joe Cronin
If you manage a B2B sales team, you are engaged in some sort of sales outreach. But what exactly is sales outreach?...