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8 Essential Metrics to Manage a High-Performing SDR Team
An elite sales development team is the engine that powers predictable revenue growth. SDRs generate qualified pipelines...
By: Koncert Marketing on Oct 31, 2023 9:30:00 AM
Outbound sales calling remains an essential activity for driving pipeline and revenue growth. However, manual calling is inefficient for high volume lead engagement. Lengthy downtime between calls coupled with constant rejection can make dialing feel like a frustrating grind for sales reps. .
AI-powered parallel dialers provide a solution to help reps maximize their productivity. By automating the monotonous dialing process, parallel dialers enable reps to have exponentially more conversations in far less time.
In this post, we’ll explore how parallel dialing technology works and its key benefits for high volume outbound calling.
Parallel dialing allows multiple calls to be placed simultaneously, in contrast to single line sequential dialing. Using VoIP technology, parallel dialers can automatically dial up to 10 phone lines at once per user. The key components of a parallel dialing system include
Parallel dialing aims to maximize the number of live conversations reps can have by eliminating all the wasted downtime in manual calling. The technology does the work of dialing and filtering, so reps only need to focus on pitches and calls.
For outbound sales teams, AI parallel dialers offer a multitude of benefits
Increased Rep Productivity
By automating the tedious process of manual dialing, parallel dialers enable reps to have far more conversations in far less time. Studies show that leveraging AI dialers can exponentially increase the number of prospects a rep connects with compared to manual dialing.
The system dials through leads effortlessly while reps talk to connecting calls. More conversations mean more opportunities to present, pitch, and book demos.
Reduced Costs Per Call and Appointment Set
Higher rep productivity enabled by parallel dialers translates directly into lower costs for sales organizations. With AI handling the heavy lifting of lead engagement, the total cost per call and cost per booked meeting can be reduced.
Sales teams leveraging parallel dialing technology have the potential to achieve significant reductions in cost per call and booked meeting. The combination of increased rep productivity and lower call cost means that parallel dialing not only boosts revenue results but also improves profitability. The dialers can deliver strong ROI through these benefits.
Ability to Scale Calling Campaigns
Outbound call volume is the lifeblood of sales, but manual dialing severely inhibits growth. Parallel dialers empower companies to scale their outbound calling and expand into new markets and segments.
A rep making manual calls in a day might complete 100-200 dials and land 10 conversations per day. With parallel dialing, that same rep can have a 10-15x increase in call volume and conversations.
Increased Number of Live Connects
Connecting with more live prospects is the end goal of outbound calling. But when dialing manually, over 50% of calls result in voicemails, disconnected numbers, wrong numbers, and other dead ends.
Parallel dialing uses predictive algorithms and AI-filtering to significantly increase live call connect rates. By screening out more unusable numbers, the system transfers a higher percentage of conversations to available reps.
Optimized Lead List Penetration
Higher volume dialing coupled with more connects also means sales teams can penetrate deeper into lead lists.
Whereas manual dialing might only get through 20-30% of a list before leads go stale, parallel dialers can push list penetration to 80-90% for better coverage. No more leaving potential targets untouched for months.
Enhanced Sales Manager Visibility
Managers have greater visibility into rep performance and can listen in on calls to optimize coaching. Features like whisper monitoring enable managers to guide reps privately during live calls.
Analytics within parallel dialers also provide insights like talk time, connect rates, and pacing to help managers understand effectiveness and identify issues.
Improved Sales Rep Engagement
By automating the tedious dialing process, parallel dialing creates an engaging experience for reps. Salespeople can focus purely on conversations instead of manually pushing numbers.
The fast pace of rapid calls and quick transitions into natural discussions keeps reps interested, motivated, and rewarded through more connections.
Integrated Compliance and Security
Leading parallel dialers provide security and compliance capabilities like
These capabilities help organizations follow regulations and assure customers about security.
Flexible Usage and Deployment
SaaS parallel dialers are fast and flexible to spin up or scale back as business needs change. And they integrate seamlessly with existing CRM platforms like Salesforce through APIs.
Reps can access callers through web browsers or mobile apps, enabling calling from anywhere. The dialers are also device agnostic, with reps using integrated or external VOIP phones.
Here are some of the teams and roles that can gain the most from implementing parallel dialing
CRM Integration
Seamless CRM integration synchronizes data bi-directionally between the dialer system and platforms like Salesforce in real time. Lead lists, contact profiles, and call outcomes automatically update in both systems.
Call Recording Options
Recording calls is essential for improving rep skills and keeping records of key conversations with prospects. Parallel dialers provide secure call recording capabilities.
Real-Time Analytics
Sales leaders get live visibility into team performance through dashboards covering metrics like calls dialed, talk time, connections, pacing, and more. Data can also be exported for external analysis.
AI Call Filtering
As discussed above, predictive algorithms and AI accurately filter out hang ups, disconnected numbers, voicemails, and other call dead ends to maximize live connects.
Call and Screen Pop
When a live call connects, the prospect’s record immediately pops on the rep’s screen with key details available. Reps have full context before even speaking.
Notes and Dispositions
Reps can enter call notes and update lead dispositions directly within the dialer platform, keeping CRM records organized.
Remote Coach®
Remote Coach® is a unique feature within Koncert’s Dialer Platform. Managers can monitor ongoing calls, and using Whisper Mode, can even coach the sales rep during the phone call without the prospect hearing.
Real-Time Coaching
Managers can monitor calls through whisper and barge features without prospects hearing. Live feedback helps reps improve through each successive call.
Pacing and Tracking
Managers can set dialing pace limits and get notifications if reps fall behind. Activity quotas help keep call volumes consistent.
Caller Id Management
When calling your B2B prospect list, having your dialer call from numbers that are automatically localized to the recipient’s area code is just smart business. People are more likely to pick up calls they perceive as local.
If you’re considering adding parallel dialing to supercharge your outbound sales efforts, here are some key aspects to evaluate
If high volume outbound calling is critical for propelling your sales growth, parallel dialing is a proven force multiplier. Leading AI dialer solutions make it easy to get started and realize quick productivity gains.
Visit Koncert.com to learn more about how AI parallel dialing can transform your outbound sales process. You can request a demo and consultation with a product expert by filling out this brief form.
The dedicated team at Koncert works with organizations across industries to tailor parallel dialers that maximize results. Let them show you how AI-powered calling can enable your sales reps to have more conversations with high-value prospects.
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