17 min read

Koncert vs Orum - Ultimate Dialer Showdown for B2B Sales Teams

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The AI Dialer Arms Race: Koncert vs Orum for B2B Sales

In the modern B2B sales landscape, AI-powered dialers have gone from luxury to necessity. With buyers bombarded by more digital noise than ever, having dialing solutions that can cut through and optimize talk time is mission critical.

Two of the leading players in the AI dialer space are Koncert and Orum. While both offer robust platforms with advanced capabilities, their underlying philosophies and go-to-market approaches differ.

About Koncert

Koncert is a leading provider of AI-powered outbound dialing and salesfloor solutions tailored specifically for B2B sales teams. Their core offering is an ultra-low latency AI dialer platform that intelligently filters voicemails, phone trees, and bad numbers to connect more live conversations quickly.

Koncert's suite includes various dialers like:

AI Parallel Dialer: Multi-line power dialer for rapid outbound calling
AI Flow Dialer: Single-line dialer with AI call filtering
Agent-Assisted Dialer: Human-assisted dialing with trained agents
Click Dialer: Click-to-call dialer


Beyond just dialers, Koncert also provides additional sales acceleration tools like multi-channel cadence tools, caller ID management, call analytics, call coaching features and virtual salesfloor.

About Orum

Orum is another major player in the AI powered dialing platform space. They offer an AI-powered parallel dialer aimed at producing more pipeline and revenue by automating the calling process Orum's features include efficient sequences, pre-recorded voicemails, and a virtual Salesfloor. 

Now let's dig deep into how Koncert differs from Orum in its unique features.

Driving Higher Conversations

Different options for dialers: At the core of the value proposition is increasing viable talk time for sales reps through purpose-built dialing capabilities. Unlike Orum which has only AI dialer option, Koncert's platform includes both AI and Agent-Assisted dialers which are packed with innovative, patented technologies.

Quick Connect: Other parallel dialers often suffer from lags or latency when connecting live calls to reps, with 2 to 3 second delays that can cause prospects to hang up before the sales rep has an opportunity to talk to their prospect.  Koncert’s Quick Connect technology utilizes ultra-low latency technology to facilitate quick and seamless connections, so reps can jump into conversations naturally.

Automated Local Presence: It's a well-known fact that people are more inclined to pick up calls displaying local area codes versus unfamiliar numbers. Koncert automates this process by intelligently routing calls through locally-matched caller IDs based on each prospect's area code and location. Local Presence provides higher rate of connected calls with your prospects.

Automated Caller ID Health: Having your business' caller IDs flagged as spam is the quickest way to reduce your team's connect rates. Koncert proactively monitors and manages caller ID reputations using AI, ensuring reps aren't associated with flagged spam numbers that prospects instinctively avoid. This is a unique differentiator feature built in Koncert platform.

● Run caller IDs repeatedly to identify flagged spam numbers.
● Quarantine in-app Caller IDs that are flagged.  This smart in-app feature does the work for the user while our team works to make their caller IDs healthy.
● Managed services team will take flagged numbers back to healthy state quickly.
● Once caller IDs are back to a healthy state and not flagged SPAM, our in-app technology automatically will take the caller IDs back into the sales team pool of caller IDs to be used in their dialing session.  All done without the user having to manage their Caller IDs.
● In-app technology providing “Health Check” to identify not only flagged Caller IDs, but also Heat Map history, helping clients optimize their Caller IDs to maximize Local Presence feature.

Parking Lot: Data hygiene is a key factor to identify prospect bad phone numbers that will never reach your prospect.  Koncert’s Parking Lot technology automatically filters for and quarantines “parks” bad phone numbers using dynamic rules.  At the same time creating a list in Koncert Analytics of bad phone numbers where your team can replace bad phone numbers with good phone numbers, to maximize connect rates and minimize your sales rep time attempting to calls prospects with bad data.

Virtual Salesfloor and Remote Collaboration Not to be outdone by Orum's Salesfloor, Koncert matches the virtual collaboration environment with its own Remote Salesfloor, allowing distributed teams to connect for call blitzes, group coaching, peer learning and more – all online.

Remote Coach: When calls connect, Koncert's Remote Coach empowers managers to monitor live conversations and even whisper guidance to reps during the call without being heard by prospects. This real-time coaching accelerates training and development.

Conversation Intelligence Koncert leverages AI to automatically detect and log objections from call transcripts and recordings. This makes it easy for managers to identify reps' knowledge gaps and focus on the right coaching areas to improve handling objections better.

Robust Sales Stack Integration In addition to syncing seamlessly with major CRMs like Salesforce and HubSpot, Koncert integrates with other leading sales engagement tools like Salesloft, Outreach.io, Gong, Apollo, Spotify and more. This provides a cohesive, automated workflow across your entire sales tech stack.

Higher Connect Rates The intelligent combination of locally-routed caller IDs, number reputation management, and precise call filtering consistently drives double-digit increases in connect rates for Koncert users.

Call Recordings Koncert includes higher level of settings and permissions to meet all client requirements.

Analytics Koncert provide higher level of reporting, scheduled reports that can automatically be sent to managers and user via email, reporting on your network internet speed to identify when your internet is having issues.

Koncert's customers highlight how AI dialing translates into meaningful bottom-line impacts:

“Koncert revolutionized our cold calling operations, empowering us with advanced caller ID management and unparalleled efficiency. With their AI-powered dialer, we've doubled our meeting schedules, achieving 25 of our best weeks ever." 

"When people ask me why Koncert, I would say hands down, it's because of the way they handle their caller IDs. It's like a PhD level versus elementary school level compared to competitors. - Tom Burrell, Chief of Staff at Atlas MKE

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"The dialing capability of Koncert has been great. The parallel dialer with the ease of use and able to call so many people at one time and you just go connect with the customized message. The reporting is really good with activities, dials, conversion rates from dials to connects all those features have been fantastic"  - Michael Hanson, CEO/Founder GrowthGenie

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“With Koncert, we've seen about 3 times as many calls being dialed by our reps, and that's directly correlated to the 3 times as many demos being booked as a result.” - Scott Varner - Sales Operations Manager, Kennected

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“Koncert elevates prospecting to a whole new level. You are able to call large amounts of people quickly to maximize time and effectiveness. I use Koncert daily and the platform is also very user friendly! The support team is also really great. I would definitely recommend!” - G2 Verified User

“I like how it speeds up workflow. I have set 5x Demos since leveraging Koncert in my day-to-day work. I have also touched more than 500-700 Leads daily, compared to 100 a day in the same amount of time with the popular software that I was using prior. This software is very easy to use, I learned in less than 15 minutes.” - G2 Verified User

 

The Right Dialer is Critical for Sales Success

In today's B2B sales landscape, having the right dialing technology is a mission-critical advantage. AI-powered dialers have become an essential tool for top sales organizations looking to maximize productivity and revenue from their outbound efforts.

Both Koncert and Orum represent powerful, full-featured options packed with AI smarts and complementary sales acceleration capabilities. But their unique strengths position them for different potential buyers:

Koncert for AI-Powered Dialing Optimization For sales teams hyper focused on efficient dialing, higher connect rates, productive call time and seamless rep coaching, Koncert's dialer is purposely built to optimize at every stage of the process:

● Quick connections with ultra-low latency transfers
● AI-driven local presence and caller ID management
● Automated filtering of bad data with Parking Lot
● Real-time Remote Coaching and objection detection

Koncert wraps those innovative dialing capabilities into a comprehensive suite with multichannel cadence tools, salesfloor collaboration, advanced analytics, and open ecosystems integrations.

Ultimately, the "best" solution will depend on an organization's unique processes, priorities, existing tech stacks and specific sales motions. But for teams seeking to truly revolutionize their dialing operations with AI's cutting-edge, Koncert presents a uniquely innovative, purpose-built offering. 

FAQ

👉What is AI-powered power and parallel dialers?

AI-powered power and parallel dialers, like Koncert's AI Dialer platform, are advanced calling systems that use artificial intelligence to streamline the calling process. They can dial multiple numbers simultaneously (parallel dialing) and intelligently filter through voicemails and phone trees to connect live calls quickly.

👉How do AI-powered dialers benefit Sales Development teams?

AI-powered dialers benefit Sales Development teams by increasing productivity and connect rates. For example, Koncert's system offers features like Quick Connect for seamless conversations, Automated Local Presence for better answer rates, and Automated Caller ID Health to prevent numbers from being flagged as spam.

👉What advantages does power/parallel dialing software offer to sales organizations?

Power/parallel dialing software, such as Koncert's AI Parallel Dialer, can significantly increase call volume and efficiency. It allows sales reps to complete a day's worth of sales activities before the workday begins, freeing up time for high-value activities like follow-ups and closing deals.

👉In what ways can AI enhance dialing software to improve performance metrics?

AI enhances dialing software by optimizing call routing, improving connection rates, and providing real-time insights. Koncert's AI, for instance, filters out busy tones, fax tones, and bad numbers, ensuring reps only speak with live prospects. It also provides analytics for performance tracking and improvement.

👉How does AI-powered dialing technology impact sales rep productivity and efficiency?

AI-powered dialing technology boosts productivity by automating routine tasks and optimizing the calling process. Koncert's platform can increase productivity up to 10x compared to manual dialing, allowing reps to have more conversations and focus on high-value activities.

👉What key features should you look for when selecting a dialer for your sales team?

Key features to look for include:

AI-powered filtering and connection 
Local presence capabilities
CRM integration
Analytics and reporting
Compliance features
Coaching tools like Koncert's Remote Coach
Caller ID management

👉How do advanced dialers contribute to higher connect and conversion rates?

Advanced dialers like Koncert's contribute to higher connect and conversion rates through features like Automated Local Presence, which increases the likelihood of prospects answering calls, and Quick Connect, which reduces lag time when a call is connected, giving reps a better chance at setting meetings.

👉What role does AI play in reducing ramp time for new sales representatives?

AI can reduce ramp time by providing guided workflows, automated best practices, and real-time coaching suggestions. Koncert's Remote Coach and Virtual Salesfloor features allow new reps to learn from experienced team members and receive immediate feedback.

👉How can AI-powered dialers help optimize the sales outreach process?

AI-powered dialers optimize outreach by intelligently prioritizing calls, automating follow-ups, and providing insights on the best times to reach prospects. Koncert's system also includes features like the Parking Lot, which quarantines bad numbers to focus efforts on viable prospects.

👉What distinguishes top-tier dialing solutions from standard offerings in the market?

Top-tier solutions like Koncert offer unique features such as ultra-low latency connections, advanced AI filtering, automated caller ID management, comprehensive analytics, and integrated coaching tools. They also typically have robust integrations with CRM systems and prioritize compliance and security.

👉How should sales leaders evaluate different dialing software options?

Sales leaders should consider factors such as:

● AI capabilities and performance metrics
● Integration with existing CRM and sales tools
● Compliance and security features
● Coaching and training tools
● Analytics and reporting capabilities
● Scalability and customization options
● Customer support and implementation assistance

👉What potential ROI can companies expect from implementing AI-powered dialing technology?

While specific ROI can vary, Koncert's platform promises significant improvements in productivity (up to 10x for some dialers) and connect rates. Companies can expect increased call volume, more conversations, and more efficient use of sales reps' time, potentially leading to more closed deals and revenue growth.

👉How do power and parallel dialers differ from traditional auto-dialers?

Power and parallel dialers, especially AI-powered ones offer more sophisticated features than traditional auto-dialers. They can dial multiple numbers simultaneously, intelligently filter calls, provide real-time data to reps, and offer advanced analytics and coaching tools.

👉What are the compliance considerations when using AI-powered dialing systems?

Compliance is crucial in AI-powered dialing systems. Koncert addresses this by being SOC 2 Type II certified, GDPR compliant, and offering features to maintain TCPA compliance. Their system also includes do-not-call list management and call recording capabilities that can be configured to align with specific industry regulations.

👉How can AI capabilities in dialers help personalize sales outreach at scale?

While the provided document doesn't specifically address personalization, AI capabilities in advanced dialers can typically analyze prospect data and engagement history to suggest personalized talking points, recommend the best communication channels, and even dynamically adjust call scripts based on real-time conversation analysis. 

Orum is a registered trademark owned by Orum.com

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